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Blogs IRL: Inspiration for a Runway
Today, Marc Jacobs presented his Fall 2012 RTW collection for mass consumption. The display was a flurry of big hats with oversized coats, metallic shoes, and totally made for old ladies. No, really....
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Breil Blog Ambassadors
Consumer brands love getting on the radar of enthusiasts. If someone digs your stuff, they’re going to talk about it; and their loyal readers are going to hear about it. Research has shown that many...
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Loehmann’s Holiday Giveaways
We got into the holiday spirit with Loehmann’s in order to reward our fashionable fan base and bring a little joy to the world (ok, maybe just the blogoshere). For this campaign, HIP GENIUS partnered...
View ArticleSix Fashion Apps to Know
With so many fashion and style apps out there, what’s a fashionista to do? Fear not, we did the research and picked the best apps for consumers – with some really interesting opportunities for brands....
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Loehmann’s Exclusive Blogger Event
As Fashion Week comes to an end, we can’t help but get excited for the next wave of fashionable trends…and fabulous finds. So to ring in the new style season, we helped Loehmann’s execute their first...
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Facebook Photo vs. Text Posts: Reach?
In an effort to de-clutter the amount of posts you see from brands on your newsfeed on mobile devices, Facebook’s algorithm recently changed. Shelly Palmer of Fox 5 News noticed that after this change,...
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Social Media Ramps Up at Fashion Week
I used to say that New York Fashion Week was my favorite holiday. This season, I realized, would be the first since moving to New York that wouldn’t be attending. After spending the past three years...
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DIANA
Entertainment One’s new movie, DIANA, stars the incredible Naomi Watts and Naveen Andrews. In anticipation of the film’s release, we built a Facebook fanbase of 50,000 and secured a number of exclusive...
View ArticleGrowing Your Brand on Instagram: Tips From Loehmann’s
Fashion is all about the image. Everything from what we are wearing, to what we want, to what inspires us relies on visual. So what better social media platform for a fashion brand to be on than the...
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